Fresh out of college, I landed my inaugural position at Truvida Pets, a dog food brand under the umbrella of MB Nutritional Sciences, owned by two brothers. Taking on the dual role of lead graphic designer and marketing manager, I spearheaded transformative initiatives for both entities. This included re-designing the website, creating packaging and labels for new products, crafting engaging marketing collateral, and creating media to amplify brand presence. Additionally, I initiated outreach efforts to numerous small-scale dog food companies and boutique retailers, aiming to expand Truvida Pets’ market reach.