Culinary EXP

During my first year at ShakeWell Creative, I competed with a coworker to create a logo for a new local food truck named Culinary EXP. My design, fashioned after a chef’s knife, was ultimately selected, affording me the chance to collaborate with my art director on one of my most cherished professional endeavors.

Following the logo’s completion, we delved into comprehensive branding and collateral development, including business cards, a narrative-rich brochure detailing their journey, and the pièce de résistance—the food truck itself! Designing the truck posed its challenges, yet I relished every moment, and the final result exceeded my expectations.

Their soft opening, in conjunction with ShakeWell’s Christmas celebration that year, provided a surreal experience as I witnessed my hard work materialize before my eyes.