During my time at Shakewell, I had the opportunity to work on my first large-scale trade show project for McLane in 2022. The theme was space, and I collaborated closely with my art director to design all event collateral. I was trusted to create the welcome entrance booth and general admissions booth, marking one of my first major design challenges.

Later, as a contract designer for McLane in 2025, I worked on one of their largest annual trade shows. I designed the main booth at the center of the event, along with directional signage, event collateral, two branded conference rooms featuring McLane’s new chicken brand, HiBird, presentation decks, sponsor banners, and more.

The experience of designing for such a large-scale event pushed my creativity and attention to detail—teaching me how to bring a cohesive visual experience to life across multiple touchpoints.